We, the magicians who conjure up strategies for our brands, must learn as well as propagate the art of making what we do (everyday) nearly invisible - for that is when we really take form and get noticed.
A big paradox of good advertising, as someone once said, is that there's always a very smart and well-thought-out strategy behind genius ideas, but the awesome idea that everyone falls in love with, itself feels so spontaneous that you assume there is no strategy at all.
A big paradox of good advertising, as someone once said, is that there's always a very smart and well-thought-out strategy behind genius ideas, but the awesome idea that everyone falls in love with, itself feels so spontaneous that you assume there is no strategy at all.
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