Monday, 21 April 2014

A Deluded Fantasy?

What if someone said to an embryo in the womb,

"Outside of your world of black nothing
is a miraculously ordered universe;
a vast Earth covered with tasty food;
mountains, oceans, and plains,
fragrant orchards and fields full of crops;
a luminous sky beyond your reach,
with a sun, moonbeams, and uncountable stars;
and there are winds from south, north, and west,
and gardens replete with sweet flowers
like a banquet at a wedding fest.
The wonders of this world are beyond description.
What are you doing living in a dark prison,
drinking blood through that narrow tube?"

But, the womb-world is all an embryo knows
and it would not be particularly impressed
by such amazing tales, saying dismissively:
"You're crazy. That is all a deluded fantasy."

















In his quest to explain the brilliance as well as the existence of the Almighty and His Creations, Rumi has actually shared a very good message for us creatives in advertising today!

How many times do we hear an unbelievable/incomprehensible idea and deem it too complex/too difficult/impossible to execute?

How many times does an idea scare us?

How many times are we content living in our own comfort zone? And are not treading the territories seldom trodden?

How many times do we really go with our gut instinct and not the restrictions others or we, ourselves, put on our individual capacity to be creative?

Bottom-line: Don't be an embryo in the womb.

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